Downtown // Main St


Main street wine walk

Come have a drink and check out downtown!

Santa Rosa Roundup Parade

Celebrate the kickoff of rodeo week with our fun rodeo tradition!

3rd Thursday

Enjoy family friendly entertainment and shopping deals!

Munchkins on Main St

Trunk or Treat Halloween fun for the whole family!


Open 8AM-12PM, located on the north side of the courthouse square.

Christmas Tree Lighting

Kick off the Christmas season with our traditiona lighting ceremony!

Christmas On the Western Trail

Come celebrate the holiday season and Vernon's history!

SUMMER's Last Blast

Vernon's biggest event of the year, don't miss it!


Vernon became a Texas Main Street City in January 2011.  The vision of the Vernon Main Street Program is that our central downtown area develops as the center of the community where residents and visitors can enjoy a vibrant and growing town with unique and diverse shopping and dining opportunities, with a continuing emphasis on our historic buildings and our cultural heritage as a farming and ranching community along the Great Western Trail.


The mission of the Vernon Main Street Program is to uphold preservation and rehabilitation of our historic downtown, to positively impact its economic and social health, and to promote our future by effectively using community and personal resources within the Four-Point Approach of Organization, Design, Economic Restructuring and Promotion.

In order to accomplish this mission, the Vernon Main Street Program works with downtown merchants, property owners and representatives of local community organizations, to develop and administer programs, projects, activities and events to promote and improve Vernon’s downtown. These projects include Facade and Sidewalk Matching Grant Programs, advertising for the district, community clean-up efforts, and numerous promotional events and activities designed to attract shoppers and diners to downtown Vernon.


Main St Board

Jamie Chapman


Jamie joined the Main Street Advisory Board in 2016.  Mrs. Chapman owns a gift shop called Pepperberries along Main Street.  Chapman has witnessed our Main Street District growing over the last few years and would like to see that growth continue to better serve our community and tourists. 

Jamie Roach

Board Member

Jamie is a wife and mom who wants to see our Main Street District be a place where young families want to hang out, shop and eat! Mrs. Roach provides the board an important perspective from her role in social media marketing for various local businesses.  This is Mrs. Roach’s second year serving on the Board.

Sue Ann Streit

Board Member

Sue Ann is a wealth of knowledge on the Main Street Advisory Board.  Mrs. Streit has served as a broker and real estate agent in the community for years, and owns a number of properties in the Main Street District.  Mrs. Streit is a Vernon native and has a true passion for the revitalization of  Vernon’s Downtown.

Courtney Araiza

Board Member

Courtney is the Customer Service Manager at Herring Bank in Vernon. She has been on the board since early 2022.

Courtney was raised in Vernon, and is now raising her own family here. She is looking forward to contributing her talents to the board and helping downtown Vernon grow and reach its full potential.

Benny King

Board Member

Benny King is a Vernon native who served 13 years in the US Army. Mr. King is a small business owner in the Main Street District and would like to see Vernon grow and thrive.  Mr. King began serving on the Main Street Advisory Board in 2022 and looks forward to making positive contributions to the board and helping the downtown grow.


Vernon Main St. provides grant funds for sidewalk and facade improvements on downtown buildings. Click below to download an application, or reach out to program administer Amanda Lehman at 940-552-2564