• Organization – builds partnerships among the various groups that have a stake in downtown; builds a pathway to leadership in local efforts by launching community-based, volunteer-driven nonprofit entities that empower residents and investors to collaborate for sustainable revitalization.

  • Promotion – promotes a positive image of downtown to a variety of audiences; focuses on authentic community assets, with high-quality image development campaigns and events that will attract new shoppers, visitors, and residents

  • Design – focuses on the physical elements of downtown such as storefronts, signs, landscaping, and public spaces; targets infrastructure and building improvements that lay the groundwork for a physical transformation that will be both functional and attractive.

  • Economic Development– identifies new market opportunities for the downtown area; redefines the district’s niche in the marketplace and sharpens the competitiveness of existing businesses, while nurturing new enterprises that respond to today’s consumers’ needs.

The Main Street Program also makes the following services available to downtown businesses

Design assistance such as architectural site visits

Vernon Main Street Beautification Program

Historic Rehabilitation Grant Program.

Economic Development Assistance

Numerous events and activities to highlight downtown businesses

The Vernon Main Street Program is part of the Texas Historical Commission’s Texas Main Street Program. Vernon became an official Texas Main Street City in 2010 and is affiliated with the National Trust Main Street Center.

For additional information, you may visit the Vernon Chamber & Visitors Center at 1614 Main or call or email the Director of Tourism and Main Street, Amanda Lehman, at (940)552-2564 or


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